Why would a person not want a Savior? God's love provides gifts of freedom. Freedom from the controlling power of arrogance, sin, worry, fear, addiction, selfishness, corrupt behavior, a rebel's heart, anger, bitterness, unforgiveness, and so much more.
God offers us a new identity, family, security, love, approval, a clear conscience, selflessness, and a clear mission for our life.
Think of a Christmas gift… it’s an act of love from someone to you, and not deserved. To make it yours, you must respond to the offer. To not do so, means loss.