A simple behavioral science framework for overcoming procrastination and building momentum on any task.
The rule is simple: if you are avoiding a task, commit to doing it for just two minutes. That is it. After two minutes, you have permission to stop.
Most of the time, you will not stop. Starting is the hardest part.
Two minutes is short enough that your brain cannot argue. "I do not have time" becomes impossible to justify. Two minutes is below the threshold of resistance.
The goal is not to finish. The goal is to start.
In physics, activation energy is the minimum energy needed to start a reaction. Human behavior works the same way. Once you start, momentum carries you forward.
The 2-Minute Rule lowers the activation energy for any task.
Shrink the task until it feels effortless.
The 2-Minute Rule does more than help you start. It rewires your identity. Every time you follow through, you prove to yourself that you are someone who takes action. Small wins compound.
Use the 2-Minute Rule for tasks that trigger avoidance, not tasks that require deep focus. It is a starting mechanism, not a working method.
Once you are in motion, let natural momentum take over.