Church Newsletter Alternative: Why Epyst Outperform Email Blasts
The average church email newsletter gets a 25 to 30 percent open rate on a good week. That means 70 percent of your congregation is not seeing your content. And of those who open it, most are scanning for event dates....
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The average church email newsletter gets a 25 to 30 percent open rate on a good week. That means 70 percent of your congregation is not seeing your content. And of those who open it, most are scanning for event dates. The article about Sunday's sermon? Rarely read.
The format is the problem. Email is inbox noise. Long newsletters compete with work emails, promotions, and social notifications. They are not designed for the way people consume content on their phones in 2026.
A deck in Epyst is different. It is short. It is visual. Each card takes 5 to 10 seconds to read. There is no scroll fatigue. People actually finish the deck. And because it is shareable with one tap, it travels beyond your existing congregation list.
Decks work well for content that previously lived in the church newsletter: weekly sermon recap, upcoming event highlights, pastor's message, devotional thought for the week, scripture memory verse. All of these translate directly into deck cards and become far more readable.
Scripture Passage
BSB
16 Let the word of Christ richly dwell within you as you teach and admonish one another with all wisdom, and as you sing psalms, hymns, and spiritual songs with gratitude in your hearts to God.
BSB
The sharing behavior is what makes decks genuinely different. A church newsletter rarely gets forwarded. A compelling deck, one that is encouraging, insightful, or well-designed, gets sent in text messages. Posted in family group chats. Shared on social media. The congregation becomes the distribution channel.
For Easter week, consider building a Epyst deck instead of sending an email blast. A Good Friday reflection deck, an Easter sermon preview, a post-Easter devotional. Each one reaches further than a newsletter and builds the kind of engagement that actually grows a church community.
Replace one church email this week with an Epyst deck. See what happens. Start free at Epyst.com.