The Pastor's Guide to Digital First Impressions
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The Pastor's Guide to Digital First Impressions

The Pastor's Guide to Digital First Impressions. Why your website matters as much as your welcome team.

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The Reality

  • 70%+ of visitors check your church online before ever stepping inside
  • Your website is your new front door
  • First impressions happen digitally now

The 7-Second Rule

  • Visitors decide if they will visit within seconds
  • Clarity beats cleverness
  • Service times, location, what to expect

The Mobile Reality

  • Most church website traffic is mobile
  • Tiny text, PDF bulletins, broken links equals lost visitors
  • Your site should work on a phone in the car

The Content Strategy

  • What does a first-time visitor need?
  • Not your history. Your now.
  • Service times, location, what to wear, what to expect

The Sermon Archive

  • Visitors want to know your preaching style
  • Audio and video samples build trust
  • Easy access matters more than production quality

The Next Step

  • Every page needs a clear next step
  • Plan a visit, contact us, subscribe
  • Do not make them hunt
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